Brand Partnerships

About Brand Partnerships 🤝

My content reaches over +30 million people each month. If you’re looking for a way to highlight your brand in an authentic way (without feeling overly promotional), you're in the right place.

Brands I’ve partnered with:

My Content

I travel the world photographing people & pets. I share their stories with the world, and highlight the good parts of humanity. These videos get seen by millions each month.

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Your Brand

I partner with brands who believe in authenticity, creativity & connection. We integrate your brand, product & messaging into my videos in way that feels natural & authentic.

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Great ads

When combined, it creates authentic, shareable content that gets seen by people all over the world. It’s branded content that doesn’t look or feel like a traditional advertisement.

Why work with me?👇

Besides supporting a great cause, this content actually works to drive brand awareness & sales.

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100% AUTHENTIC

No scripts, no actors—just real human interactions that make branded content feel genuine, not like a forced ad.

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inherently shareable

People love a good story. When your content feels real and engaging, they watch, comment, and share it everywhere.

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Proven Results

Millions of views, consistently high engagement, and long-term partnerships— because authentic content actually works.

fans & customers agree 👌

Because when people comment “best ad ever,” you know it’s working.

📈 Reach Millions People

My content reaches 30 million people each month—highly engaged viewers all over the world.

2.2M

Total Followers

29M

Views/month

16%

Engagement Rate

394K

Average Reel Views

60K

Average Likes

201k

New followers/mo

Followers (IG, FB, TT & YT)

Gender

Demographics

Location:
• 🇺🇸 USA (35%)
• 🇬🇧 UK (7.6%)
• 🇨🇦 Canada (7.5%)

Average Age:
18-24 (33%)
• 25-34 (31%)
• 35-44 (15%)

  • I started this project in March of 2024, and since then have built an audience of over 2.2 million across all major social platforms, including:

  • People naturally share heartfelt stories and authentic moments. This drives high engagement and allows my branded content to reach a wide audience, quickly.

    • Average Engagement Rate: 16.82%

    • Average Reel Views: 394k

    • Average Comments: 414

    • Average Likes: 60k

    • Demographics: 57% Female, 42% Male

    • Largest Demographic: USA (32%)


    Total Views (Per video, cross-platforms):
    I publish each piece of content on Instagram, Facebook, YouTube and TikTok simultaneously. When you tally up the engagement across platforms, every video I publish averages:

    • Average Total Views: 1.5 Million

    • Average Total Likes: 241k

    • Average Total Comments: 1.6k

    Data last updated March 5, 2025.

  • I travel the world and photograph people & pets. I record these moments of connection, learn their stories and share them online for the world to see.

    The stories I share focus on positivity and connection—wholesome, feel-good moments people enjoy watching.

    It’s uplifting, relatable, and a safe content for brands wanting to make a positive impression.

  • Every video I post is 100% authentic.

    That means real, genuine interactions. Completely unscripted, unplanned, and captured in the moment.

    The surprise and spontaneity make each interaction genuine and relatable. This resonates much deeper than interactions that are obviously staged.

    All of my branded content follows this ethos as well. The result is unique, memorable, and shareable videos that audiences love & share.

But don’t just take my word for it…

Here’s what some of my recent clients & brand partnerships had to say.

🤝 Recent Partnerships

View some of my recent collaborations — including the results of each campaign.

  • Sony wanted authentic, shareable content for their Alpha camera line—no actors, no pre-planning. I collaborated with Sony across two different projects & continents:

    • Sony Japan 🇯🇵

    • Sony North America 🇺🇸

  • For Sony Japan, the goal was to highlight the versatility and quality of Sony cameras in a real-world setting. I wanted to capture the fast-moving energy of Shibuya Crossing, waiting nearly 30 minutes to find the right subject. I spotted Momo, a well-known wedding photographer, using a Sony Alpha camera and approached him for an unplanned shoot.

    For Sony North America, we needed to emphasize Sony’s cutting-edge human and animal autofocus. The challenge was to demonstrate how well Sony cameras track movement and adapt to different lenses—so I photographed a golden retriever using the A7IV with an 85mm f/1.8 and the A7CII with a 35mm f/1.4 G Master to showcase lens differences.

  • 🇺🇸 Sony North America
    📊 3.4M views • 350K+ likes (across all platforms)

    The dog photography shoot clearly demonstrated Sony’s autofocus capabilities. The side-by-side lens comparison provided value to the audience while keeping the content engaging.

     The brand received overwhelmingly positive feedback on how the content felt genuine rather than an ad.

    🇯🇵 Sony Japan
    📊 1.4M views • 79K likes • 381 comments (on Instagram)

    The result was a visually compelling, high-energy video that felt completely organic. The campaign brought in . Sony also invited me to their HQ in Tokyo, making me one of the first photographers to visit.

  • Viltrox, one of the leading third-party lens manufacturers, wanted to promote their new 135mm f/1.8 LAB lens for Sony.

    While many reviews focused on technical specs, I set out to showcase what this lens could do in a real-world scenario with real people - no paid actors or models.

  • The goal was to highlight its portrait capabilities, autofocus, and low-light performance through spontaneous, unplanned interactions while traveling in Japan.

    For the first video, I photographed a fashionable young woman at a bustling night crossing in Kyoto, demonstrating how the lens handled low-light conditions and bokeh.

    For the second video, I stopped a photographer already using Viltrox lenses, sparking a conversation that provided even more exposure for the brand. I then photographed them using the 135mm f/1.8, showcasing its excellent subject isolation.

  • Two Collaboration Videos:
    - Kyoto Street Fashion (1M Views)
    - Shinjuku Photographers (500k Views)

    • 📊 Video #1: 1M views, 77K likes, 3.6K shares

    • 📊 Video #2: 562K views, 32K likes, 684 shares

    The Viltrox 135mm f/1.8 LAB remains one of the most clicked affiliate links in my toolkit, and has resulted in at least 62 tracked sales from the campaign.

    The campaign was so successful that I became an Official Viltrox Ambassador, with more collaborations in the works.

  • Vessi, a leading waterproof footwear brand, wanted authentic, unscripted content showcasing their shoes. They aimed to highlight real customer experiences rather than staged ads.

  • Rather than working with paid actors, I took to the streets and found two strangers already wearing Vessi shoes.

    I asked them about their experience, and each gave an incredible, natural, and positive review about how much they loved and recommended the brand.

    I photographed each person in their Vessi shoes and surprised them with a gift card to get another pair. The reactions felt completely natural and reinforced the brand’s reputation.

  • 📊 507K views • 247 comments (across all platforms)

    When the videos went live, we received a flood of positive feedback from people sharing their love for Vessi shoes.

    This campaign was such a success that it led to an ongoing partnership, which both Vessi and I are equally excited about.

    “I have worked with thousands of creators over the 8 years I've been in the industry, and I have to say that Justin is 100% top 10.”
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    Kristina Mikhalkova
    Senior Manager, Partnerships & PR

  • Adorama, one of the world’s largest camera retailers, sponsored my trip to Japan alongside world famous DGPhotoholic to document the people and pets of Japan.

    This was an in-depth partnership with multiple deliverables, showcasing real street photography and behind-the-scenes moments.

  • We wanted to show how art & photography can help people connect, despite language & cultural barriers.

    The campaign required daily content production, including one new video every day, daily story updates, and a candid BTS interview between me and David.

    The challenge was maintaining high-quality storytelling while capturing authentic, unscripted moments in a fast-paced environment.

  • 📊 +35 Million Views, +5 million likes, Thousands of comments

    The feedback was overwhelmingly positive, and the campaign resulted in massive global exposure for Adorama.

    The videos collectively generated over 35 million views, making this one of the most well-received branded content series I’ve ever been a part of.

    We’re already exploring ways to collaborate again.

  • I’ve used an Insta360 GO camera to record every interaction in my project, and I constantly get questions about how I capture these moments.

    When Insta360 was preparing to launch the GO3S, they wanted to showcase real-world use cases and the impact of the camera on content creation.

  • For this campaign, we took a different storytelling approach.

    Instead of just focusing on strangers, I put the focus on myself, explaining why I chose the Insta360 GO3S and how it has transformed my workflow.

    This was the first time I showed my face in a project video, making it a fresh and personal take. The campaign felt genuine and impactful because I truly wouldn’t be able to run this project without Insta360’s cameras.

  • One Collaboration Video:
    https://www.instagram.com/p/DAOhqRgP7Uc/

  • 📊 305K views • 7K likes (on Instagram)

    The video received a ton of positive feedback from the community, which made the brand very happy.

    More collaborations with Insta360 are in the works, and I’m excited to share what’s next!

  • The Sheraton Vancouver Wall Centre wanted to promote their hotel and restaurant as a top choice for tourists in Vancouver—through an authentic, story-driven campaign.

  • Rather than creating a standard promotional piece, I set out to find real tourists. After waiting outside the hotel, I met two travelers who were sleeping in the back of their rental car while exploring Vancouver.

    I photographed them, listened to their story, and captured their journey in a meaningful way.

    At the end of the interaction, I surprised them with a gift card for a stay at the hotel and dinner, making for an emotional and memorable moment.

  • 📊 297K views • 24K likes (across all platforms).

    The couple that I surprised was ecstatic, and shared the experience with all of their friends and family back home.

    The brand received a wave of positive comments appreciating the thoughtful and authentic nature of the campaign.

  • Cirque du Soleil wanted to highlight the human side of their performers while promoting their ECHO show in Vancouver. The goal was to capture the magic of life behind the scenes.

  • I worked with their team to plan a surprise for one of their performers and spent the day photographing them backstage, showcasing the dedication and artistry that goes into every performance.

    The challenge was to keep the moment authentic while capturing the real emotions and behind-the-scenes atmosphere.

  • 📊 250K views and overwhelmingly positive engagement across all platforms.

    The video brought audiences closer to the performers and their craft, offering a rare, intimate look at Cirque du Soleil’s world.

    “He was able to create a lasting memory for all and I’d highly recommend working with Justin for any brand looking to engage with their audiences in a different way.”
    -
    Laura-Ann Chong
    Senior Publicist, Cirque du Soleil

  • Moffu Samoyed Café, a small dog café in Tokyo, wanted to share their experience with a wider audience.

  • My goal was to highlight the joy of visiting, while also showing how well they care for their Samoyeds.

    Unlike my usual content, we took a more personal storytelling approach, focusing on my own experience rather than a stranger interaction.

    The challenge was to capture the atmosphere and authenticity of the café while keeping it engaging for viewers.

  • 📊 2.2M views • 232K likes • 35K shares

    The café gained significant exposure, rapidly growing their Instagram following and attracting new visitors.

✨ You’re in Good Company

I’m beyond grateful to have such incredible support from the community.

Let’s chat 🤝

I work with brands that align with my content and audience, so if you think we’re a good fit, I’d love to hear from you. Get in touch and let’s chat!